Sports Marketing
Topic: Trends in Sports and
Entertainment Marketing
Big Idea- What
can we do to enhance the experience?
Local Sports & Entertainment- Topic
1
1.
In
our community, what sports opportunities do students have to become involved
in?
2.
In
our community, what are the current entertainment options for consumers to
enjoy?
3.
Explain
one sports opportunity and one entertainment opportunity that our community
does not already have that would be profitable. Be sure to explain the target
market, why people would enjoy your suggestions and what exactly would the
opportunity consist of. You may research opportunities in other counties or
states around the country.
4.
Explain
guerilla marketing and how a local company may be using this in the sports or entertainment
industry. If they are not already using
it, explain how they could use it.
Topic 2
State Sports & Entertainment
1.
What
are the 4 top professional sports opportunities in Georgia?
2.
Who
are the top corporate sponsors of the four major sports teams?
3.
Explain
how the merging of sports and entertainment has changed the experience of a
professional game. **Hint – think about how the fans are involved in the game
4.
Explain
one new sponsor proposal you think would benefit a company.
