Tuesday, October 21, 2014
Week of 10/20-10/24
Marketing
Monday- Students will work on Benefit Segmentation. We will how to clearly decide benefits of a product. We will look at examples of beats,Bose, and Nike.
Tuesday- Students will pick two products that are similar and compare the two. Example Lebron James Shoe vs. Kobe Shoe. Create a list and make a recommendation of which product is the best.
Wednesday- Students will take a quiz over segmentation. Once complete students will finish their benefit segmentation assignment.
Thursday/Friday- Students will begin their Extreme Segmentation Assignment. Students will be assigned 7 demographic segments, that they must develop a (product, billboard, postorboard, coloring book, cereal box.)
Sports Markeintg
Monday-Wednesday
Students will be assigned a teacher, where they will have to make their door a breast cancer door.
Thursday/Friday Stundets will find a celeribty "Behind the Music"
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