Week of 3/16

Sports Marketing:

Monday : Students will read and blog about the NBA to McDonald's article. They will choose four athletes, and identify contracts and incentives.

Tuesday: Students will continuing to blog about Lil Wayne's contract dispute. Take notes over agents and copyrights. March Madness prep.

Wednesday: Contracts over movie; " How do movie stars make money" notes, and choose four actors or actresses and analyze their individual contract. Continuation of March Madness prep.

Thursday: Turn in March Madness, and review contracts for the Quiz tomorrow.

Friday: Quiz over contracts


Marketing:

Monday: Finish "As Seen on TV" target audience assignment, and review target market.

Tuesday: Notes over age segmentation, and students will begin to work on their individual magazine.

Wednesday: What is the difference with Coach Micheal Kors discussion, and complete magazine.

Thursday: Completing comparison chart of products. 

Friday: Geographic segmentation